Parents: Family friendly TV programming

This is from our friends at the Willow Creek Association.

New industry research has revealed that moms have a clear desire for more positive options when it comes to entertainment. While it may not be a surprise to you, corporations are discovering that the best way to reach moms and families is by supporting what they care about the most…the welfare of their children.

According to a recent Wall Street Journal article, Giants Ally on Film in Bid to Promote Family TV, “Executives at both Wal-Mart and P&G say that just 23% of American parents are satisfied with the amount of family programming, citing research from the Association of National Advertisers. In a 2009 poll of 2,400 consumers, the trade group also found that ads were less effective when they appeared on shows containing gratuitous sex, violence or drug abuse.”

As a result, Wal-Mart and Procter & Gamble (P&G), two advertising giants, have joined in an effort to produce quality family TV programming, beginning with Secrets of the Mountain, a TV movie, which will debut on NBC on April 16th at 8/7C.

Click here to read more and to see a trailer.

If you watch it, let us know how it was. We want to promote healthy entertainment for families when we find it.

Christmas Traditions: Say "Merry Christmas!"

My research says that the phrase "Merry Christmas" gained popularity with Charles Dickens' book "A Christmas Carol"

But we've all noticed how the politically correct culture police have tried in recent years to strip Christmas of Christ and replace Him with symbols of winter and the generic "Happy Holidays" or "Seasons Greetings".

Here's a movement that encourages our retailers to use the word "Christmas" and to play Christmas music that refers to Christ's birth.