Parents: Family friendly TV programming

This is from our friends at the Willow Creek Association.

New industry research has revealed that moms have a clear desire for more positive options when it comes to entertainment. While it may not be a surprise to you, corporations are discovering that the best way to reach moms and families is by supporting what they care about the most…the welfare of their children.

According to a recent Wall Street Journal article, Giants Ally on Film in Bid to Promote Family TV, “Executives at both Wal-Mart and P&G say that just 23% of American parents are satisfied with the amount of family programming, citing research from the Association of National Advertisers. In a 2009 poll of 2,400 consumers, the trade group also found that ads were less effective when they appeared on shows containing gratuitous sex, violence or drug abuse.”

As a result, Wal-Mart and Procter & Gamble (P&G), two advertising giants, have joined in an effort to produce quality family TV programming, beginning with Secrets of the Mountain, a TV movie, which will debut on NBC on April 16th at 8/7C.

Click here to read more and to see a trailer.

If you watch it, let us know how it was. We want to promote healthy entertainment for families when we find it.